A 21st century economy that is good for people and good for the planet
There is a growing movement of people around the world that no longer accepts "business as usual." We are choosing to live mindfully and prioritize people and the planet in our daily decisions. We are choosing to support enterprises that share our values. By making different choices, we are changing the rules and creating a new economic system. The purpose of Good Market is to catalyze this transition.
The following principles are at the core of the Good Market approach.
Make the Road by Walking
The only way to make progress is to start walking and learn and adjust as we go. Developing an enterprise that is financially sustainable and good for people and the planet is not easy. There are many obstacles and trade-offs. Instead of waiting for perfection, Good Market focuses on minimum standards and continuous improvement. This applies to both the platform and the vendor community. Applicants are never “rejected.” They are encouraged to make improvements and reapply.