About
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There is a growing movement of people around the world working for change.
By making different choices, we are changing the rules and creating our own economy that is good for people and good for the planet. |
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Why, How, What
Good Market is a curated platform that makes it easier to find and connect with social enterprises, responsible businesses, and changemakers who are creating a better world.
The goal is to catalyze the transition to a new economy by making the movement more visible and by making it easier for people to get involved.
The core of the platform is a curation process and crowdsourced monitoring system that works across economic sectors, income levels, language barriers, and regional divides.
Good Market is set up as a self-financing, not-for-profit social enterprise. Any surplus is reinvested to expand services for the community.
The goal is to catalyze the transition to a new economy by making the movement more visible and by making it easier for people to get involved.
The core of the platform is a curation process and crowdsourced monitoring system that works across economic sectors, income levels, language barriers, and regional divides.
Good Market is set up as a self-financing, not-for-profit social enterprise. Any surplus is reinvested to expand services for the community.
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Why?An economy that is good for people and good for the planet
How?Curation, connection, community
What?A curated platform that makes it easier to find, connect, and exchange with other participants in the new economy
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Evolution Revolution
In the 19th and 20th centuries, we tended to picture the economy like a machine. We believed it operated according to fixed natural laws, and that it could be predicted and controlled.
Modern researchers are beginning to recognize that market economies are more like living ecosystems, neural networks, and the internet. They are examples of what's called a "complex adaptive system." A complex adaptive system can't be predicted or controlled, but it can evolve and change over time in response to changing conditions.
The changing condition is all of us.
Modern researchers are beginning to recognize that market economies are more like living ecosystems, neural networks, and the internet. They are examples of what's called a "complex adaptive system." A complex adaptive system can't be predicted or controlled, but it can evolve and change over time in response to changing conditions.
The changing condition is all of us.
Good Market Principles
Good Market is based on the idea that we create the world we live in. We make decisions every day that affect our health, our loved ones, our community, and our environment. If we stop and think about the consequences of our actions, we have the opportunity to make better choices and create a better world.
The following principles are at the core of the Good Market approach.
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Make the Road by WalkingThe only way to make progress is to start walking and learn and adjust as we go. Developing an enterprise that is financially sustainable and good for people and the planet is not easy. There are many obstacles and trade-offs. Instead of waiting for perfection, Good Market focuses on minimum standards and continuous improvement. This applies to both the platform and the community. Applicants are never “rejected.” They are encouraged to make improvements and reapply.
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Support TransparencyMany traditional business models are based on proprietary information. Companies hide details on their suppliers, keep ingredients and sources secret, and sign exclusivity agreements. Purpose-driven enterprises focus on creating value rather than on controlling information or intellectual property. They give people all the information they need and let them make their own decisions. Considering the scale and urgency of the global challenges we face, Good Market favors transparency and the open exchange of information. Sharing information improves learning, builds trust and relationships, and speeds the rate of change.
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Think EcosystemAs purpose-driven enterprises emerge and partner with one another, a diverse and resilient new ecosystem is evolving. In this sense, enterprises are not competing with one another. They are differentiating to fill a gap, address needs, and create value. Good Market makes these ecosystem niches visible and reaches out to entrepreneurs who can help fill gaps in a particular sector or geographical area. We recognize and celebrate enterprises that partner with other participants in the new economy because this drives co-evolution and strengthens the overall system.
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Hold the SpaceGood Market community members are creating a new economy and a better world. The Good Market team just holds the space. They focus on improving services, maintaining the marketplace, and ensuring that the minimum standards and rules are applied consistently. The goal is a platform that is community-driven, self-governed, and self-financing.
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Celebrate the ProcessRaising awareness about social and environmental crises is important, but fear can paralyze people. It’s easier to catalyze change and engage new people when we focus on creating the type of world we want to live in and incorporate all of the beautiful things that make us human: social gatherings, food, storytelling, music, dance, art, and play. If we want a better world, we need as many people involved as possible, and we need to celebrate the steps along the way.
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