Frequently asked questions (FAQ) related to the application and review process are answered below. If you can't find an answer to your question here or on the vendor application page, please get in touch.
Can I get a PDF or paper copy of the application form? No. The vendor application is dynamic, which means that different questions appear depending on what sector is selected and how previous questions are answered. Because the application form is multi-lingual and dynamic, it cannot be downloaded, sent by email, or filled offline. If you know someone that wants to apply but does not have an email address or internet access, please help them with the application or encourage them to contact the Good Market team or a community partner for assistance.
What if a question doesn't apply to me? You can either skip the question or select No. Every organization is different. There are start-ups and large corporations. Some social enterprises focus on serving workers and others focus on suppliers. Use the application to tell your story. Each approved vendor has a public vendor profile. When you answer Yes to a question, you are making a claim about your organization. If the application is approved, these claims will be included in your public profile page. If you skip a question or select No, it will not appear in your vendor profile.
Can I include future plans in the application? Future plans can be included in the Additional Info section at the very end of the application. All other questions should be answered based on your current situation. If you make changes or improvements in the future, you can always go back and edit your profile. When you answer Yes to a question, you are making a claim about your organization's current operations. If the application is approved, these claims will be included in your public profile page. Making a false claim can affect your reputation and your status as a Good Market vendor.
What if my parent company has a product that does not meet minimum standards? Good Market approves brands, not companies. Some companies are in the process of transitioning. They might have a special line of products and services that are healthy, all-natural or eco-friendly, but other products that still do not meet Good Market standards. These companies should specify a brand name that covers all products and services that meet Good Market standards. All products and services under a Good Market approved brand must meet the minimum sector standards.
What points are considered in the application review process? Applications are reviewed based on the following criteria:
Purpose: Does the organization have a social or environmental purpose? Does it prioritize the environment, customers, workers, suppliers, and community over short-term profits?
Self-Sustaining: Does the organization have a self-financing strategy, e.g. trade, service provision, membership fees, crowdfunding, or volunteers? If future operations and services are dependent on securing institutional grants, an organization is not considered financially sustainable.
Internal Consistency: Are the answers to the questions logically consistent? Does the information match the products, services, and photos?
External Consistency: Does the organization communicate about purpose on packaging, social media, websites, etc? Do they have third-party certification? Does the information in the application match the organization's external information?
How long does the application review process take? The team tries to review each submitted application within 48 hours. It can take longer during peak submission periods and new releases. If there is not enough information to take a decision, the team will send questions and comments. You will receive an email that says "A few questions about your Good Market application." You can edit, add more details, and resubmit.
How can I speed up the review process? If you want to speed up the review process, double check the following before submitting:
Sector: Choose the sector that best describes the core product or service you provide to customers. Most vendors only select 1 or 2 sectors. The sector you select will affect which questions you see in the application. Before selecting a sector, look through all of the options carefully and read the help text.
Photos: At least one photo is needed. More are recommended.
Mission Statement: Priority is given to applicants that have a mission related to health, social service, or environmental sustainability.
Follow Up Questions: If you select Yes for a question, make sure to provide supporting details in the follow up question. If you are not able to provide supporting details, change the answer to No.
Additional Info: Including more details in the Additional Info section at the end of the application is strongly recommended.
Why haven't I had a response to my application? First, make sure that your application was submitted. If the application is not submitted, the team cannot review it. Click on the person icon in the bottom menu to open the Account page and look under the My Brands section.
If the status says Draftor More Info, click the Edit button to open the application form. Check each page and click Submit at the end.
If the status says Approved, More Info or Not Approved, you should have received an email notification. Check the email address that you used to verify your account. If you don't see the email notification in trash or spam, please get in touch.
If the status says Submittedand it has been more than 48 hours, please get in touch.
Why wasn't my application approved? The email notification that is sent when an application is not approved usually contains the reasons. The most common reasons are related to:
Purpose: It is not clear how the organization prioritizes people and the planet or focuses on health, social service, or environmental sustainability.
Minimum Sector Standards: There are products or services under the brand name that do not meet minimum sector standards.
Sustainability: The activities are project-based or dependent on short-term institutional grants.
Consistency: The information in the application is not consistent or does not match external information.
There are many resource people in the GoodMarket community that help organizations transition to more sustainable practices.If your organization decides to focus on social and environmental benefits in the future, you are welcome to reapply.
My application wasn't approved. Can I reapply? Yes. If you have made improvements to your organization, addressed the points raised in the initial review, and increased your focus on people and planet, you are welcome to reapply. Click on the person icon in the bottom menu to open the Account page. Applications are in the My Brands section at the top of the Account page. Click the Edit button to open an application, make the required changes, and click Submit.