The following principles are at the core of the Good Market approach.
Make the Road by Walking
The only way to make progress is to start walking and learn and adjust as we go. Developing an enterprise that is financially sustainable and good for people and the planet is not easy. There are many obstacles and trade offs. Instead of waiting for perfection, Good Market focuses on minimum standards and continuous improvement. This applies to both the platform and the vendor community. Applicants are never “rejected.” They are encouraged to make improvements and reapply.