Good Market supports a movement of individuals and organizations that prioritize health, social impact, and the environment in their decision making. As a not-for-profit social enterprise, Good Market does not have private owners and does not issue dividends. Profits are reinvested to expand services for the Good Market community.
Most of the revenue for Good Market services in Sri Lanka comes from a successful organic and natural food shop in Colombo. There have been many requests to expand this model to other areas, including Battaramulla, Mount Lavinia, Negombo, Kandy, and Galle.
Good Market is expanding through a social franchise model. A social franchise uses the commercial franchising approach to replicate a proven model for greater social impact.